Clever names and even more clever recipes are changing the North Texas vegan and vegetarian scene thanks to Soulgood Founder Cynthia Nevels. “Buffalo No Cluckin’ Way,” “Vin Diezel Chili Dog,” and “Where’s the Beef Street Taco” are just a sample of the vegan dishes Nevels cooks up to make healthy food fun again.
Beyond owning and operating what she says is the “first vegan food truck in Dallas,” Nevels recently opened a brick and mortar at Texas Women’s University; has partnered with the Dallas Independent School District, wrote a cookbook, and created a foundation, Soulgood Cares, dedicated to serving families. She raised over $30k during the pandemic alone.
After losing her youngest son Tyler in 2015 to cystic fibrosis, the local entrepreneur founded Soulgood to offer “organic vegan fast-food with integrity and no regrets.” Five percent of her revenue goes to the Cystic Fibrosis Foundation, as well as other local charities. “I’m really dedicated to my mission, and my purpose is that I feel the more people I can serve and get healthy plant-based fast-food options to their hands easily, the better off we’ll be.” Nevels also works to make plant-based foods more accessible, affordable, and relatable in South Dallas.
Soulgood has been a part of some impressive opportunities. In 2018, it was the only vegan vendor at the NFL draft. Nevels has also catered for celebrities, including Billie Eilish.
To hear about why Nevels appreciates Cadillac’s commitment to recognizing entrepreneurs who are changing DFW for the better, click here. In addition, follow Soulgood on Instagram at @eatsoulgood. #ShapingDFW
