Metroplex Cadillac Dealers

Shaping: DFW Honoree

Filling a void, Piersten Gaines of Pressed Roots is providing a luxury salon experience for women with textured hair.  
Through firsthand experience Gaines recognized that most people do not know how to properly care for textured hair. With 65% of the country having this hair type she knew a need existed, this is where Pressed Roots was brought to life. She has created a luxury salon experience for clients with care and focus on hair health.  As a Harvard Business School graduate, with previous work in luxury retail, she developed a business plan and found an investor who believed in the concept. The flagship store is located in Trinity Groves in Dallas where you can be out of the salon with 120 minutes.