Metroplex Cadillac Dealers


Meet Fleetwood Hicks, founding owner of Villy Custom.

Born and raised in Dallas, Hicks began his career in commercial real estate but quickly realized it wasn’t his passion. Hicks then began designing different products and was in Venice Beach, California when he rented a beach bike that would change his life.

After cruising around Venice Beach on the bike for six hours, Hicks was inspired to open a beach bike retail boutique in Dallas. Hicks has received great feedback and success in his store with not only in-store customers but also corporate clients such as Google, Mary Kay and Chipotle.

Inspired by his own mother who lost her battle to cancer, Hicks started a foundation called Villy’s Remarkable Ride that gifts bikes to children with cancer. Hicks’ beach bike boutique and foundation continue to motivate and inspire people through the opportunity to slow down, kick back and enjoy the ride.

At Cadillac, we celebrate those whose passion and vision have reshaped our city, our lives and our culture - including Hicks’ dedication to improving lives through his unique bikes.

His continuous passion makes him one of the innovative and driving persons shaping Dallas/Fort Worth.