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First Retail Production Escalade-V Raises $500,000 at Barrett-Jackson to Benefit Pensole Lewis College of Business & Design (PLC)

The first retail production 2023 Cadillac Escalade-V’s sale at the Barrett-Jackson Las Vegas Auction raised $500,000 for the Pensole Lewis College of Business & Design, Michigan’s only historically Black college and university and the nation’s first HBCU to reopen. An additional $25,000 was donated by a patron for a grand total of $525,000.

Reestablished in 2021 under the leadership of its founder and prominent footwear industry designer, Dr. D’Wayne Edwards, Pensole Lewis College is the pipeline HBCU for career education and professional development in the design industry. PLC offers programs in design, sustainability, business, STEM and more to serve young Black creatives across industries. PLC’s financial approach lowers the barrier to entry for all students interested in receiving an education, as corporate collaborators, like Cadillac, fund masterclasses, tuition and housing for students.

“Raising awareness for creative careers, from early education, to trades, to colleges and universities, is a key focus for General Motors’ Design team,” said Crystal Windham, GM executive director, Industrial Design. “Initiatives like today’s sale will strengthen our pipeline of diverse talent, whose unique perspectives will help drive the future of Cadillac and GM design. Personally, I know the importance of HBCUs and their powerful impact, making our work with institutions like PLC, and individuals like D’Wayne Edwards, especially meaningful as we build a more accessible path for more students to creative careers in the automotive industry.”

The full hammer price for the 682-horsepower Escalade-V VIN 001 — the industry’s most powerful full-size SUV — goes to PLC as Barrett-Jackson waived all fees and commissions as they historically have done with all charity cars at their auctions.

The winning bidder will have the opportunity to design a pair of custom sneakers with Dr. Edwards that will be manufactured as a one-of-one run, and will also receive an exclusive signed and framed 12 x 18 inch design-studio theme sketch of the 2023 Cadillac Escalade-V by Robert Hunwick, the lead exterior designer for the Escalade-V.

The 2023 Escalade-V is the third Cadillac V-Series auction at Barrett-Jackson since 2021. Previous auctions include the first production Cadillac V-Series Blackwing sedans and the CT5-V Blackwing 120th Anniversary edition.

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